Objective and Subjective Copywriting
This isn’t really a thing or a recognized term in the industry, but I’ve come to notice that while every…
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The Bare King
Once upon a time, there was a king without a queen. He ached greatly, and his kingdom greatly suffered with…
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Who Shat In The Stairwell, And Why Did They Leave Behind A Dollar?
On December 6, 2025, at around 7 pm, the residents of the building on the corner of Orient Street made…
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The Boy Who Cried For Help
It was a warm, still midnight on Orient Street, not a whisper to be heard. After the war, the neighborhood…
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Down With Your Chandelier
In a small village called Cahenem, forgotten by time, lived the simplest of folk. Most of them were farmers, and…
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I know What I Heard
When Mrs. Jenkins went to release her chickens from their coop one spring morning, she discovered the ground to be…
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The Ghost In My Attic Is Not For Sale
Mrs. Fourth dropped her mop and ran to answer the door. The loud, rapid pounding made her assume the worst,…
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A Jar For A Jar
One midsummer day, while Madeline was cleaning out her larder, she found something odd. A jar whose contents she could…
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What is Copywriting Really? Part 3: Common Sense and Rationality
Before I made copywriting mine, I referred to resources (books, blogs, podcasts, videos) provided by experts on the subject matter….
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What is Copywriting Really? Part 2: Understanding People
Copywriting is a tool of understanding, a bridge of communication between people. And depending on the objective, it can be…
