Objective and Subjective Copywriting
This isn’t really a thing or a recognized term in the industry, but I’ve come to notice that while every…
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What is Copywriting Really? Part 3: Common Sense and Rationality
Before I made copywriting mine, I referred to resources (books, blogs, podcasts, videos) provided by experts on the subject matter….
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What is Copywriting Really? Part 2: Understanding People
Copywriting is a tool of understanding, a bridge of communication between people. And depending on the objective, it can be…
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What is Copywriting Really? Part 1: Appreciating Writing
There is no escaping the fact that to copywrite, one has to have a strong grasp on language. There’s a…
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The Copywriting Questionnaire Under Question
There’s a certain questionnaire that copywriters often rely on to extract the information necessary to write a copy: business description,…
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Copywriting For Yourself. Part 2: The Advantage
Technical skills aside, most of what a copywriter does is get in the headspace of others. To write about someone,…
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Copywriting For Yourself. Part 1: The Handicap
Copywriting for yourself brings with it an extra challenge. As soon as you start, the playing field changes. For some…
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How to Choose Your Copywriter
There are two branches to any craft: the technical and the creative. However, when you’re looking to hire someone, specifically…
