“The best favor you can ever offer yourself is to keep learning. Whether it’s new things or reexamining old ones, learning about yourself or other topics, the pursuit is an unending task.”
While I don’t offer a guide or a handbook because everyone can create their own, what I do offer is perspective—things I’ve learned along the way about writing, copywriting, marketing, and life in general. Even though we’re all on the same journey, our paths are separate. So, pick and choose what works for you; I trust you know what that is.
Posts
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Objective and Subjective Copywriting
This isn’t really a thing or a recognized term in the industry, but I’ve come to notice that while every…
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What is Copywriting Really? Part 3: Common Sense and Rationality
Before I made copywriting mine, I referred to resources (books, blogs, podcasts, videos) provided by experts on the subject matter….
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What is Copywriting Really? Part 2: Understanding People
Copywriting is a tool of understanding, a bridge of communication between people. And depending on the objective, it can be…
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Experience, Experience, Where Art Thou Wisdom?
One of the fundamental blocks to success is experience; experience which is gained through repetition, exposure to new methods, or…
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What is Copywriting Really? Part 1: Appreciating Writing
There is no escaping the fact that to copywrite, one has to have a strong grasp on language. There’s a…
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The Art of AI: The Source Matters, The Tool Doesn’t
One day, while I was deeply focused on work, my YouTube playlist leaped out of its bounds and started playing…
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The World Makes Promises Life Doesn’t Deliver
When we were young-er, the rules were pretty simple. If you don’t do well in school, then you won’t get…
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The Copywriting Questionnaire Under Question
There’s a certain questionnaire that copywriters often rely on to extract the information necessary to write a copy: business description,…
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Copywriting For Yourself. Part 2: The Advantage
Technical skills aside, most of what a copywriter does is get in the headspace of others. To write about someone,…
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Copywriting For Yourself. Part 1: The Handicap
Copywriting for yourself brings with it an extra challenge. As soon as you start, the playing field changes. For some…
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What the Hell Does the Road Less Traveled Even Mean?
Every venture is a journey when you take the road less travelled. This is my tagline. It’s inspirational and encouraging,…
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How to Choose Your Copywriter
There are two branches to any craft: the technical and the creative. However, when you’re looking to hire someone, specifically…
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Writing is Actually Simple!
Writing is simple. It all comes down to two things: What you want to say, and how you want to…
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It’s Passion, Passion, and Passion
As someone who was stuck for years doing something I disliked, the one thing I will never compromise again is…
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The Tricky Thing About Serendipity
It’s funny how things just work out sometimes. You quit your job and get offered another one within the same…
