What is Copywriting Really? Part 2: Understanding People
Copywriting is a tool of understanding, a bridge of communication between people. And depending on the objective, it can be…
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Experience, Experience, Where Art Thou Wisdom?
One of the fundamental blocks to success is experience; experience which is gained through repetition, exposure to new methods, or…
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What is Copywriting Really? Part 1: Appreciating Writing
There is no escaping the fact that to copywrite, one has to have a strong grasp on language. There’s a…
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The Art of AI: The Source Matters, The Tool Doesn’t
One day, while I was deeply focused on work, my YouTube playlist leaped out of its bounds and started playing…
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The World Makes Promises Life Doesn’t Deliver
When we were young-er, the rules were pretty simple. If you don’t do well in school, then you won’t get…
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The Copywriting Questionnaire Under Question
There’s a certain questionnaire that copywriters often rely on to extract the information necessary to write a copy: business description,…
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Entry #1: Everything is Under Control
This may sound delusional or like an egomaniacal attempt to make something appear grander than it is, but I know…
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Life is a Journey: Prologue
It’s difficult to sum up all the things that had to happen before I got to where I am now….
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Copywriting For Yourself. Part 2: The Advantage
Technical skills aside, most of what a copywriter does is get in the headspace of others. To write about someone,…
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Copywriting For Yourself. Part 1: The Handicap
Copywriting for yourself brings with it an extra challenge. As soon as you start, the playing field changes. For some…
