The World Makes Promises Life Doesn’t Deliver
When we were young-er, the rules were pretty simple. If you don’t do well in school, then you won’t get…
The Copywriting Questionnaire Under Question
Copywriting questionnaire There’s a certain questionnaire that copywriters often rely on to extract the information necessary to write a copy:…
Copywriting For Yourself. Part 2: The Advantage
Technical skills aside, most of what a copywriter does is get in the headspace of others. To write about someone,…
Copywriting For Yourself. Part 1: The Handicap
Copywriting for yourself brings with it an extra challenge. As soon as you start, the playing field changes. For some…
How to Choose Your Copywriter
Copywriter There are two branches to any craft: the technical and the creative. However, when you’re looking to hire someone,…
Writing is Actually Simple!
Writing is simple. It all comes down to two things: What you want to say, and how you want to…
The Tricky Thing About Serendipity
Serendipity It’s funny how things just work out sometimes. You quit your job and get offered another one within the…